Meet our Staff

Cherry Creek Automotive is proud of our team! We love what we do. A team that understands the importance of placing client's priorities at the top. Our entire staff puts fun and excitement into the car buying process. Everyone here is dedicated to "Improving Car Buying One Client at a Time!"

Justin Franks

Owner

Justin has been in the automotive industry over 30 years. He loves helping people find the perfect car. In addition to working on his business, he still loves assisting his wonderful group of clients. Even after 30 plus years, he is still excited to come to work everyday and build excitement at the company. Outside of work, he loves spending time with his wife Mindy and four wonderful children.

Shad Smith

Sales Consultant/Auto Broker

Shad has been a consistent part of the team at Cherry Creek Automotive for over 6 years. With so many happy customers over 30 years, our customers find his knowledge and client-centered approach to the auto industry and purchase experience refreshing! After growing up in the greater Salt Lake City area, Shad has grown passionate about Colorado and living in Denver. Outside of work, he enjoys the Colorado mountains and finding Denver's hippest new restaurants!

Calvin Stevens

Sales Consultant/Broker

Cherry Creek Automotive is pleased to add Calvin Stevens to our team. Calvin brings extensive experience in the automotive industry for 18 years. Calvin takes an extraordinary interest in customer's needs while delivering FIVE STAR customer service. He truly cares about all of his clients. Outside of work, Calvin enjoys the Colorado outdoors and loves both hunting and fishing. His Ram pickup is normally the cleanest on the lot!

Barb Sebring

Office Manager/Executive Assistant

Barb joined the CCA team in 2026. She brings extensive Colorado automotive experience in office management, titling, payroll, human resources and more. After several years of owning an independent dealership with her husband, we are blessed to have her join us! Additionally, she assists Justin in coordinating client services. Should you have questions regarding registration or titles...she is the one to call. Outside of work, she enjoys family time and she serves as a volunteer for rescue dogs...a true lover of dogs!

Marco Mendoza

Lot Technician

Marco is our newest addition to the Cherry Creek Automotive team as he joined in 2022. Marco, was born in Peru, and grew up in Madrid, Spain. Marco helps keep all things organized at the dealership. From transporting cars around town, to rearranging our inventory, he oversees pre-owned vehicle reconditioning, and handles all the cleaning & upkeep of our facility. Marco, his wife, and young son love living in Denver! You will always see him working hard with a smile on his face. Marco also assists with our Spanish speaking guests too!

Brook Senbeta

Sales Consultant/Broker

Brook Senbeta is a great addition to our sales team. He has been selling vehicles in the Denver area for nearly 10 years. Originally from Ethiopia, he speaks Amiharic, Spanish, and English! Brook is well reviewed by his customers for his outstanding 5-star customer service! Brook is detail oriented and will follow through on his commitments. Brook has his own FaceBook page called "Drive With Brook". Please check this out where you can learn more about him and plan for your next automotive purchase. Outside of work, Brook enjoys traveling to South America, working on his own cars, and caring for his two Pit Bulls! Supposedly he has bowled the perfect game!